Hear how the experts nurture and close the sales pipeline.
Nurturing the sales pipeline is as important as building new leads; if not more important. Hear from Sales Star CEO Paul O'Donohue about the best ways to engage and close vital sales. David Barnes will join Paul and provide relevant eDM strategies that ensure you exceed your targets.
There are plenty of ways to turn a sales pipeline into an analogy and perhaps the simplest (and most widely used) is to imagine an actual pipe with water going through it.
If every part of the pipe was planned for 100 per cent flow, it has been secured and all the joins are fitted accurately, you can be pretty confident that the amount of water that goes in one end should effectively come out the other end in the same volume.
But if there is somewhere along the pipeline that doesn’t function properly, then water, (or potential customers), will disappear from the flow. This means you won’t be getting the maximum result possible, and who wants to let that happen? It’s a waste of a perfectly good resource.
So when you think of the analogy in the sense of an actual sales pipeline, it is easy to see the correlation between not having a well-constructed sales process and the effect it will have on converting leads into customers.
