David Barnes is the Global CEO and lead strategist for The eDM Factory. When it comes to email and SMS marketing David has researched and developed Worlds best practice techniques to help organizations deliver outstanding sales and marketing results.
Join this Webinar to learn about : What factors effect your email delivery?
The variables for ESP delivery are vast with no ‘one size fits all’ approach available. Each mail provider has their own view on what constitutes SPAM and set their environments up accordingly. This can be as individual as the view held from one employee to the next.
Weak SPAM laws in the US and other countries have meant email providers (hosts) and the ESP community have had to take matters into their own hands and created new technical hurdles for email configuration rather than tougher laws and education.